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DIGITAL MARKETING TRAINING IN MOHALI

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
L.A Digital marketing

Course Content

  • What is marketing?
  • What is Digital Marketing?
  • Understanding the Process of Marketing
  • How Digital Marketing Wins Over Traditional Marketing?
  • Understanding the Process of Digital Marketing.
  • About Increasing Visibility.
  • What is Visibility?
  • Visibility Types.
  • Visibility with Examples.
  • About Visitors Engagement.
  • What is Engagement?
  • The importance of Engagement.
  • Engagement with Examples.
  • About Bringing Targeted Traffic.
  • Inbound.
  • Outbound.
  • About Conversion Leads.
  • Conversion Types.
  • Understanding the Process of Conversion.
  • About Retention.
  • The importance of Retention.
  • Basics of SEO
  • What is SERP?
  • What are Search Engines?
  • How do they Work?
  • Introduction to Keywords.
  • Types of Keywords.
  • Introduction to Google Keyword Planner Tool.
  • Use of Google Operators:
  • How to start with Keyword Planning Process?
  • On-Page Optimization.
    • What are Primary, Secondary and Tertiary Keywords?
    • How to Optimize Them?
    • Understand Your Audience and Write.
    • What is Keyword Stuffing?
    • Internal Linking.
    • How to Create Meta Tags?
    • Verify Website Using Google Webmaster Tool.
    • SiteMap Creation and Submission.
    • The concept of Heading Tags.
    • Image Optimization Process.
    • URL Optimization.
    • Difference Between 301,302 and Not Found.
    • What is Robots File and It’s Creation?
    • Use of Bold, Italic and Underline.
  • Off-Page Optimization
    • Introduction to Page Rank.
    • What is Page Authority?
    • What is Domain Authority?
    • What is Link Juice?
    • What are Backlinks?
    • Dofollow Backlinks.
    • Nofollow Backlinks.
    • What is Link Popularity?
    • Directory Submissions.
    • Content marketing Importance.
    • Blog Submission.
    • Blog Commenting.
    • Article Submission.
    • Forum Submission.
    • Press Release Submission.
    • Competitors Link Analysis.
  • SEO Tools
  • Google Algorithms
  • SEO Reporting
  • Local Listing( SEO)
  • Google Adwords(Overview)
    • Understanding Search Results.
    • Introduction to Google Adwords.
    • Overview to Bing Ads.
    • Detailed Account Overview
      • Campaigns
      • Adgroups.
      • Ads.
      • Keywords etc.
    • Types of Advertising Campaign
      • Search Networks.
      • Display Networks.
      • Shopping Ads.
      • Video Ads.
      • Universal App.
    • Understanding – Google Adwords Algorithm.
      • How does Google Ranks Ads in Auction?
      • What is Quality Score?
      • The Importance of Quality Score.
      • What is CTR?
      • The importance of CTR.
      • Understand Bids.
    • Creation of Your First Search Campaign.
      • Types of Search Campaigns
        • The difference between Standard and All Features.
      • Campaign Level Setting.
      • Use of Existing Campaigns.
      • Target Your Location.
        • Location Settings.
      • Types of Location Targeting.
      • Understand All Types of Bids Strategies.
        • Manual
        • Auto
      • Advanced Strategies.
      • Understanding Ad Extensions.
      • Types of Ad Extensions.
      • Setting Up Your 1st Ad Extension.
      • What are Flexible Bid Strategies?
        • Understand the Use of it.
      • Creating AdGroups.
      • Download Adgroups Using Tools.
      • All About Keywords.
        • Finding Relevant Keywords.
        • How to Ads them in your Adgroup.
        • Different Types.
          • Broad Match
          • Phrase Match
          • Exact Match
          • Modifiers
          • -ve keywords.
        • Creating Ads.
      • Tracking Performance and Conversions
        • What is Conversion?
        • It’s Importance.
        • Setting up Conversion Tracking.
        • Use the Code to Activate.
        • Analyze the Performance.
      • Optimize Search Campaigns
        • How to increase Quality Score.
        • How to Increase CTR.
        • Use of Negative Keywords for Optimization.
        • Evaluation
      • Creating Display Campaign
        • Types of Display Campaigns.
        • Creating First Display Campaign.
        • Making Campaign Level Settings.
        • How Display Campaign is Differ than Search Campaigns.
        • What is CPM?
        • Advanced Settings.
        • The importance of Ad-Scheduling.
        • Ad-delivery Options.
        • Creating multiple Adgroups.
        • Different Types of Targeting.
          • Demographic.
          • Interest and Remarketing.
          • Other Types.
            • Keyword based.
            • Topic-based.
            • Placement based.
          • Finding Relevant Websites for Ads.
          • Creating Text Ads.
          • Creating Image / Banner Ads.
          • Uploading Banner Ads
          • Creating Ads From Ad Gallery.
        • The concept of Re-marketing.
          • What is Remarketing?
          • Setting Up Remarketing Campaign.
          • Creating Remarketing List.
        • Creating Video Campaign
          • Understand Video Marketing.
          • Creating Your 1st Video Campaign.
          • Types of Ads
            • In Display Ads.
              • Skippable Ads
              • Non Skip Ads
            • In-Stream Ads.
              • Search Ads
              • Related Ads
              • Hover Ads
              • Partners Websites.
            • Creating Both Ads.
            • Choose Different Targeting Methods.
  • Understanding Shopping Ads
  • Use of Universal App
  • Introduction to Google Analytics
  • Understanding Interface.
  • How does Google Analytics Work?
  • Setting up Your Account.
  • Activate Analytics Using Code.
  • Analyze Real-Time Traffic.
  • Creating Your Dashboard.
  • Creating Shortcuts.
  • How to Compare Website Performance.
  • Analyze Your Audience.
    • Understand what Sessions are.
    • Understand what Users are.
    • Understand Bounce Rate
    • Understand New Sessions.
  • Know where they are coming from.
  • Understand what they are doing on Your Website.
  • Setup Goals.
    • Different Types of Goals.
  • How to Setup Funnel in Goals.
  • The importance of Funnel.
  • Integrating AdWords in Analytics Account.
  • Understanding Filters.
  • Creating Reports.
  • What is Social media marketing?
  • How is it Different than other forms of marketing?
  • Different social media Platforms.
  • Facebook Marketing
    • Understanding FB Marketing.
    • Creating FB Page.
    • Starting with Practical Sessions.
    • Learn to Grab Different Objective.
      • Increasing Fans on fan Page.
      • Increasing Reach of any Post.
      • Fan Engagement.
      • Lead Generation.
      • Conversion
    • How to Set up Conversion Tracking.
  • Twitter Marketing
    • Twitter Overview.
    • Advertising on Twitter.
    • Creating Your 1st Twitter Campaign. 
    • Understand Types of Ads.
    • Understand Targeting
  • What is Email Marketing?
  • How does Email work?
  • Types of Email Marketing.
    • Opt-in
    • Bulk Emails
  • Setting Up Emails Marketing Account.
  • Platforms to Choose for Marketing.
  • Setting Up Lists and WebForm.
  • What is AutoResponder?
  • Setting Up Autoresponders.
  • Top Email Marketing Softwares.
  • Overview on How to use them.
  • Overview of Online Advertising.
  • Types Of Advertising.
  • Banner Ads.
  • Pop Up and Pop Under Ads.
  • In Text Ads
  • In-Page Ads.
  • In Video Ads
  • In Image Ads.
  • Creating Ads Using  Display Advertising Tools.
  • What are Leads?
  • Why are Leads Important?
  • What are Landing Pages?
  • Why is landing page design important?
  • understanding thankyou page.
  • Landing Pages vs Website.
  • Properties of a Landing Page for Conversions.
  • What is A/B testing?
  • How to implement A/B Testing.
  • Finalize a Page After Testing.
  • What is Ecommerce?
  • Top Ecommerce Websites Around the World
  • Ecommerce Scenario in India
  • How to do SEO of an Ecommerce Website?
  • Using Affiliate Marketing to Promote Your Ecommerce Business
  • Introduction
  • Objective of Content marketing
  • Understanding Keyword Research
  • Optimize Content for Search Engines
  • Promoting Content to Increase Traffic, Engagement, and Sales.
  • What is Affiliate Marketing?
  • How People Make Money with this?
  • What A-A-A Stands for?
  • How to Start with Affiliate Marketing?
  • Getting Approved is the 1st Step.
  • Affiliate Networks Available.
  • Top Affiliate Websites.
  • Traffic Sources.
  • What is ORM (Online Reputation Management)
  • Why Do you Need it?
  • Some Techniques to work With.
  • Adsense
    • What is Adsense?
    • How to get Approved?
    • Use Tricks to Get approval.
    • What to Avoid in Adsense?
    • Adsense Interface.
  •  Blogging
    • Placing Adsense Ads on your blog.
    • Blog Creation.
    • Start Generating business.
  • Introduction to Freelancing Portals.
  • Setting up your Account.
  • How to Complete your Profile.
  • How to Clear Tests.
  • What is Bid
  • Difference Between Free and Paid Accounts.
  • Understanding Terms and Conditions.
  • How to setup Portfolio.
  • Identify Where no to Bid.
  • Setting up your 1st Proposal
  • Backup Classes.
  • Doubt Sessions.
  • Small Batches.
  • Flexible Timings.
  • International Certifications.
  • Theoretical and Practical Sessions.
  • Learn How to Make money Online.
  • JOB ASSISTANCE