DIGITAL MARKETING TRAINING IN CHANDIGARH
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
Course Content
- What is marketing?
- What is Digital Marketing?
- Understanding the Process of Marketing
- How Digital Marketing Wins Over Traditional Marketing?
- Understanding the Process of Digital Marketing.
- About Increasing Visibility.
- What is Visibility?
- Visibility Types.
- Visibility with Examples.
- About Visitors Engagement.
- What is Engagement?
- The importance of Engagement.
- Engagement with Examples.
- About Bringing Targeted Traffic.
- Inbound.
- Outbound.
- About Conversion Leads.
- Conversion Types.
- Understanding the Process of Conversion.
- About Retention.
- The importance of Retention.
- Basics of SEO
- What is SERP?
- What are Search Engines?
- How do they Work?
- Introduction to Keywords.
- Types of Keywords.
- Introduction to Google Keyword Planner Tool.
- Use of Google Operators:
- How to start with Keyword Planning Process?
- On-Page Optimization.
- What are Primary, Secondary and Tertiary Keywords?
- How to Optimize Them?
- Understand Your Audience and Write.
- What is Keyword Stuffing?
- Internal Linking.
- How to Create Meta Tags?
- Verify Website Using Google Webmaster Tool.
- SiteMap Creation and Submission.
- The concept of Heading Tags.
- Image Optimization Process.
- URL Optimization.
- Difference Between 301,302 and Not Found.
- What is Robots File and It’s Creation?
- Use of Bold, Italic and Underline.
- Off-Page Optimization
- Introduction to Page Rank.
- What is Page Authority?
- What is Domain Authority?
- What is Link Juice?
- What are Backlinks?
- Dofollow Backlinks.
- Nofollow Backlinks.
- What is Link Popularity?
- Directory Submissions.
- Content marketing Importance.
- Blog Submission.
- Blog Commenting.
- Article Submission.
- Forum Submission.
- Press Release Submission.
- Competitors Link Analysis.
- SEO Tools
- Google Algorithms
- SEO Reporting
- Local Listing( SEO)
- Google Adwords(Overview)
- Understanding Search Results.
- Introduction to Google Adwords.
- Overview to Bing Ads.
- Detailed Account Overview
- Campaigns
- Adgroups.
- Ads.
- Keywords etc.
- Types of Advertising Campaign
- Search Networks.
- Display Networks.
- Shopping Ads.
- Video Ads.
- Universal App.
- Understanding – Google Adwords Algorithm.
- How does Google Ranks Ads in Auction?
- What is Quality Score?
- The Importance of Quality Score.
- What is CTR?
- The importance of CTR.
- Understand Bids.
- Creation of Your First Search Campaign.
- Types of Search Campaigns
- The difference between Standard and All Features.
- Campaign Level Setting.
- Use of Existing Campaigns.
- Target Your Location.
- Location Settings.
- Types of Location Targeting.
- Understand All Types of Bids Strategies.
- Manual
- Auto
- Advanced Strategies.
- Understanding Ad Extensions.
- Types of Ad Extensions.
- Setting Up Your 1st Ad Extension.
- What are Flexible Bid Strategies?
- Understand the Use of it.
- Creating AdGroups.
- Download Adgroups Using Tools.
- All About Keywords.
- Finding Relevant Keywords.
- How to Ads them in your Adgroup.
- Different Types.
- Broad Match
- Phrase Match
- Exact Match
- Modifiers
- -ve keywords.
- Creating Ads.
- Tracking Performance and Conversions
- What is Conversion?
- It’s Importance.
- Setting up Conversion Tracking.
- Use the Code to Activate.
- Analyze the Performance.
- Optimize Search Campaigns
- How to increase Quality Score.
- How to Increase CTR.
- Use of Negative Keywords for Optimization.
- Evaluation
- Creating Display Campaign
- Types of Display Campaigns.
- Creating First Display Campaign.
- Making Campaign Level Settings.
- How Display Campaign is Differ than Search Campaigns.
- What is CPM?
- Advanced Settings.
- The importance of Ad-Scheduling.
- Ad-delivery Options.
- Creating multiple Adgroups.
- Different Types of Targeting.
- Demographic.
- Interest and Remarketing.
- Other Types.
- Keyword based.
- Topic-based.
- Placement based.
- Finding Relevant Websites for Ads.
- Creating Text Ads.
- Creating Image / Banner Ads.
- Uploading Banner Ads
- Creating Ads From Ad Gallery.
- The concept of Re-marketing.
- What is Remarketing?
- Setting Up Remarketing Campaign.
- Creating Remarketing List.
- Creating Video Campaign
- Understand Video Marketing.
- Creating Your 1st Video Campaign.
- Types of Ads
- In Display Ads.
- Skippable Ads
- Non Skip Ads
- In-Stream Ads.
- Search Ads
- Related Ads
- Hover Ads
- Partners Websites.
- Creating Both Ads.
- Choose Different Targeting Methods.
- In Display Ads.
- Types of Search Campaigns
- Understanding Shopping Ads
- Use of Universal App
- Introduction to Google Analytics
- Understanding Interface.
- How does Google Analytics Work?
- Setting up Your Account.
- Activate Analytics Using Code.
- Analyze Real-Time Traffic.
- Creating Your Dashboard.
- Creating Shortcuts.
- How to Compare Website Performance.
- Analyze Your Audience.
- Understand what Sessions are.
- Understand what Users are.
- Understand Bounce Rate
- Understand New Sessions.
- Know where they are coming from.
- Understand what they are doing on Your Website.
- Setup Goals.
- Different Types of Goals.
- How to Setup Funnel in Goals.
- The importance of Funnel.
- Integrating AdWords in Analytics Account.
- Understanding Filters.
- Creating Reports.
- What is Social media marketing?
- How is it Different than other forms of marketing?
- Different social media Platforms.
- Facebook Marketing
- Understanding FB Marketing.
- Creating FB Page.
- Starting with Practical Sessions.
- Learn to Grab Different Objective.
- Increasing Fans on fan Page.
- Increasing Reach of any Post.
- Fan Engagement.
- Lead Generation.
- Conversion
- How to Set up Conversion Tracking.
- Twitter Marketing
- Twitter Overview.
- Advertising on Twitter.
- Creating Your 1st Twitter Campaign.
- Understand Types of Ads.
- Understand Targeting
- What is Email Marketing?
- How does Email work?
- Types of Email Marketing.
- Opt-in
- Bulk Emails
- Setting Up Emails Marketing Account.
- Platforms to Choose for Marketing.
- Setting Up Lists and WebForm.
- What is AutoResponder?
- Setting Up Autoresponders.
- Top Email Marketing Softwares.
- Overview on How to use them.
- Overview of Online Advertising.
- Types Of Advertising.
- Banner Ads.
- Pop Up and Pop Under Ads.
- In Text Ads
- In-Page Ads.
- In Video Ads
- In Image Ads.
- Creating Ads Using Display Advertising Tools.
- What are Leads?
- Why are Leads Important?
- What are Landing Pages?
- Why is landing page design important?
- understanding thankyou page.
- Landing Pages vs Website.
- Properties of a Landing Page for Conversions.
- What is A/B testing?
- How to implement A/B Testing.
- Finalize a Page After Testing.
- What is Ecommerce?
- Top Ecommerce Websites Around the World
- Ecommerce Scenario in India
- How to do SEO of an Ecommerce Website?
- Using Affiliate Marketing to Promote Your Ecommerce Business
- Introduction
- Objective of Content marketing
- Understanding Keyword Research
- Optimize Content for Search Engines
- Promoting Content to Increase Traffic, Engagement, and Sales.
- What is Affiliate Marketing?
- How People Make Money with this?
- What A-A-A Stands for?
- How to Start with Affiliate Marketing?
- Getting Approved is the 1st Step.
- Affiliate Networks Available.
- Top Affiliate Websites.
- Traffic Sources.
- What is ORM (Online Reputation Management)
- Why Do you Need it?
- Some Techniques to work With.
- Adsense
- What is Adsense?
- How to get Approved?
- Use Tricks to Get approval.
- What to Avoid in Adsense?
- Adsense Interface.
- Blogging
- Placing Adsense Ads on your blog.
- Blog Creation.
- Start Generating business.
- Introduction to Freelancing Portals.
- Setting up your Account.
- How to Complete your Profile.
- How to Clear Tests.
- What is Bid
- Difference Between Free and Paid Accounts.
- Understanding Terms and Conditions.
- How to setup Portfolio.
- Identify Where no to Bid.
- Setting up your 1st Proposal
- Backup Classes.
- Doubt Sessions.
- Small Batches.
- Flexible Timings.
- International Certifications.
- Theoretical and Practical Sessions.
- Learn How to Make money Online.
- JOB ASSISTANCE